Category:
Brand Identity Design
Duration:
Two Weeks
This self-initiated project brought the fictional NewFuel Energy Drink to life—an innovative, non caffeinated beverage targeting health-conscious young adults. The concept centered on natural energy boosters like maca root, carob, and ginseng, creating a brand that offers clean, sustained energy without the crash.
TOOLS USED
The project was designed using Adobe Illustrator and Photoshop, combining bright, contrasting visuals and bold typography to reflect a pop art–inspired, postmodern aesthetic.
OUTCOME
The result is a vibrant, gender neutral brand identity tailored to stand out on both retail shelves and social media. Though conceptual, this project showcases my ability to build dynamic branding systems from scratch and explore alternative product narratives.
