Category:
Brand Identity Design
Duration:
Est. Two Months
This project started as a simple menu update for Barley’s Pizza, but quickly evolved into a full rebrand as the business pivoted into a more health-conscious direction. I created a new identity for the renamed Freaky Eats, including a custom logo and updated menu design. The logo features a split cheetah—one half flaming, one half clean—symbolizing the fusion of fire-cooked flavor with organic, fresh options.
TOOLS USED
Adobe Illustrator and InDesign were used to create the logo and menu design. Upcoming deliverables include social media reels, to be filmed and produced in early August as part of a Reels Starter Pack package.
OUTCOME
Though still in progress, the client was thrilled with the brand identity and direction. The logo and menu have already been implemented, and content production is scheduled for the next phase of rollout.
